MUSIC FOR YOUR EARS | REVIEW The Beginning By Matt Craven

Detroit sensation Matt Craven has made an explosive entrance into the music
scene with his ground-breaking single The Beginning. Released a few weeks ago under
the auspices of Musik Radio World Promotions, the track has already found its way into
the playlists of 2561 stations and networks worldwide, including over 100 Billboard
reporting stations. Craven, hailing from the animated streets of Detroit, Michigan, has
rapidly ascended in the music industry, marking his territory with a debut that stormed
the charts and claimed top positions on Amazon and iTunes, alongside a Top 40 spot on
the Mediabase charts.
The Beginning exemplifies Matt Craven’s boundless creativity and undeniable
talent, a promise that has caught the attention of industry heavyweights like Money Bag
Yo and Future. Managed by Stephen Wrench, CEO of Musik and Film Records, and
produced by Robyn Robbins, a founding member of Bob Segar, the single benefits from
top-notch production quality. Robbins’ experience with legendary acts like U2, Van
Morrison, and The Bee Gees shines through in the song’s polished finish.
The Beginning blends rhythmic tones with an uplifting pop-rock vibe,
seamlessly weaving together elements of pop and rock into an eclectic sound. The track
is marked by its upbeat vocals, infectious energy, and invigorating pace. The energetic
vibes and high-energy flows make for a vibrant and lively listening experience.
Craven’s voice, both attractive and gravelly, adds depth and character to the song,
drawing listeners in with its emotive power.
The instrumentation on The Beginning is nothing short of spectacular.
Predominant guitar riffs, robust percussion, and rich synthesiser layers create a sonic
tapestry that is both original and appealing. The melody is vivid and dynamic, revealing
Craven’s ability to craft memorable musical hooks. The instrumentalists on this track
are superlative, delivering performances that elevate the song to an epic quality.
One remarkable feature is the song’s ending, where Craven’s voice takes centre
stage, unaccompanied by instruments, with moments of silence that heighten the
emotional impact. This stripped-down section shows his vocal prowess and adds a
dramatic flair to the track. The beginning of the song also deserves special mention; the
guitar work is absorbing and sets the stage for the exciting journey that follows.
Lyrically, The Beginning is engaging and thought-provoking. The verses are
unforgettable, and the chorus is designed to stay with you long after the song has ended.
The deeper message embedded in the lyrics resonates with themes of new beginnings
and the pursuit of dreams, making it both relatable and inspiring. Craven’s ability to
convey emotion through his lyrics adds another layer of connection with his audience.
The Beginning is a punchy new single that fascinates from the first note. Its
sheer musical quality and powerful execution make it a standout track in today’s music

landscape. The combination of Craven’s charismatic presence, the song’s high-energy
delivery, and its meticulous production ensures that it leaves a lasting impression.
Matt Craven’s The Beginning is a delightful and sparkling performance that
promises a thoroughly pleasurable listening experience. Its high-quality production,
bright sound, and brilliant vocals make it a track that deserves repeated listens. Craven’s
ability to blend various musical elements into a cohesive and electrifying whole marks
him as an artist to watch in the coming years. As he continues to redefine the boundaries
of contemporary music, The Beginning stands as a demonstration of his burgeoning
talent and potential for enduring success.

Review made by Lucy Cicioni | Promoted by Musik & Film, MAF Music Promotion www.musikandfilm.com