After world record breaking feats of 9 number 1s in a single year in 2021 on radio charts globally and winning awards for his unique album + book – NINE, in 2022, Vineet Singh Hukmani is back with a disruption in Immersive-ness, with his new multi-versal offering   RUN! RUN! RUN-STORM!

The Multi-versal project consists of a brand-new song called RUN! RUN! RUN! which is being released in immersive stereo and cinematic Dolby ATMOS. The multi-dimensional release is further powered by a short music film and the launch of an original super-hero comic book series! The project has been fully conceptualized and directed by the artist himself!

The music film is where the multi-versal nature of the project takes shape. It is the origin story of how Vineet the singer, transforms into a super-hero – RUN STORM! The treatment begins with Vineet driving down to his favourite writing spot, in a Mercedes Maybach. Real life unexpectedly changes into multi-versal 3D animation, as RUN STORM runs across treacherous planetary terrains, looking for something. Does he find it?! Was the whole thing just a dream, as Vineet sits immersed in the music, in his car – is where the short film leaves you.

His original song RUN! RUN! RUN!  which the short film is soundtracked on, is hard thumping electro-pop with a full-bodied sports anthem feel! The lyrics & vocals are designed to be fuel for HOPE ENERGY from within, egging you on, should you ever feel dejected or lose focus of your goal! 

The most intriguing part of this multi-versal trilogy is the pilot episode of his comic book series titled RUN STORM & THE HOPE STAR. This globally published comic book explains how Vineet transforms into RUN STORM, what his mission is & and the dangerous adversary DEJECTRA, that he must face, to bring the ‘HOPE STAR’ back to earth! The story in the comic book has a straightforward good vs evil plot and ends hinting at the next galactic adventure, leaving room for Vineet to go wherever his music and stories want to take him in the future!  The comic book connects to the song RUN! RUN! RUN! and to the short music film, seamlessly through a QR code. 

This triad of creativity of film, song, and comic book together, helps music listeners, the visually inclined and readers, discover this new realm of his music multiverse!

Vineet said: ‘It is important for new age singer-songwriters to be able to imagine a multi-verse where their music creates not only a larger creative canvas of differentiated expression but also extended opportunities to make money, as the unidimensional approach of music is highly commoditized and has almost every artist heading for undistinguishable parity

I feel very fortunate that I was able to create something different thanks to the multi-dimension treatment of sound in Dolby Atmos, for the song, 3D animation in the short film and a story in the comic book that can open many doors for the future. I would like to invite other singer-songwriters, across the world, to join our music multiverse and perhaps together we can create, compelling story telling experiences, with our music and artist persona!’

Vineet added: ‘I am grateful to the team at Dolby India for introducing me to the immersive-ness of Dolby Atmos and to Mercedes India, for providing me with the very impressive Mercedes Maybach S580 for the short film.