Formula Indie Sessions _ Interview with Velvy
What is your earliest memory connected to music?
Asbjørn:
I started playing guitar when I was 9 and when I was 11 I found the 3 other guys at my school who also wanted to play and we locked ourselves up in a basement playing ACDC and Green Day covers.
Laura:
I started singing and dancing around the age of eight in the co-housing community I grew up in. For our summer parties in the big garden, I would perform Stevie Wonder and Aretha Franklin covers backed by the house band.
How did your passion for creating music begin?
Asbjørn:
In high school I started writing songs in a band. That process really motivated me and my curiosity around music in general.
Laura:
At a music club called Kucheza, I really discovered the joy of playing in a real band. I joined a group led by Emilie Espichiqoque – an amazing drummer and percussionist, as well as a singer and dancer. It was an all-female band, and I still remember her saying, “Laura, you’re on drums and rap for this one—let’s go!” That moment inspired me deeply. It taught me to be fearless and gave me a strong sense of ownership and confidence as a woman playing an instrument. That is what created my passion for playing music!
What’s the story behind your current music project?
In 2022 we both joined a composition course at our music school and were randomly paired. At that session we created the track that 4 years later should be released as the song “Oh”.
In the first sessions it was mostly just about sitting with instruments, singing and creating melodies that we liked. The first production was mostly with that
melody/harmony-satisfaction as a driving source.
After two years of playing around we released our debut-EP and played our first concerts with our live-band. After that the music wrote itself quicker and we used the process with the full band to cultivate the new songs. 1,5 years later in march 2026 we released our debut-album “Tell Me No” that we are very proud of.
How would you describe your sound to someone who has never heard your music before?
Pop songs with lots of shifts in instrumentation and production through the compositions. always with the melody in focus but with morphing textures around as a voice telling a story while the landscape moves around.
With an underlying naivety the songs both describe adventurous creatures, childish fascinations and at other parts burst out in unruly emotions.
What is one thing you’ve learned that completely changed the way you make music? I think learning about and throwing ourselves into improvisation changed a lot for both of
us. Attending an Impro camp in Frederica with passionate teachers and a very kind community created a curiosity for bringing this “land of improvisation” into the pop world. Being spontaneous, playing a round, seeking boundaries and being very present in even the smallest sounds.
What tools, instruments, or software are essential in your creative process? We work a lot with Ableton as the foundation for the songs. The possibilities of viewing
the songs from different production perspectives make them grow. If a song is stuck we sometimes get new ideas by trying to play it and loosen it up with our band and record those ideas as fast as possible. The way you listen to your music on a laptop and in a rehearsal space is so differently perceived and it helps a lot for us to switch up the setting.
Which indie artist or song are you loving right now?
SAYA GRAY!! loving almost everything she has released. Her strange but very ear catching compositions, the amazing productions, her soft dreamy vocals and the sudden shift in tempo or texture – all of that – are very inspiring.
How have your personal experiences influenced your music and artistic vision? a lot of what we create is rooted in our own emotions, relationships, ups and downs…
artistically it is shown in our very shifting soundscape and emotional outburst The goal is to create music that others can connect with – because even though the experiences are personal, the feelings are often universal.
What emotions or messages do you hope listeners take from your work? I found it difficult to say exactly what I hope people feel when they listen to our music. It’s not something I want to define too narrowly. but if i had to put it into words, i hope it moves something within them – whether that’s a sense of melancholy, anger, uplift or wonder. for me its less about a specific emotion, but more about telling a story, creating a space where people can feel something real, whatever that may be for them
What’s the most important lesson music has taught you so far?
Dont think there are any rules to follow! You define them yourself!
Be a little “fuck what everybody else think” can be very freeing sometimes to create a space where new fun unexpected stuff can happen.
What is a dream venue or festival you would love to perform at?
ROSKILDE FESTIVAL!
We have been there for many years and it is kind of the biggest you can do in Denmark.
If you could collaborate with any artist, past or present, who would it be and why? Caroline Polachek, AG Cook and Saya Gray at the same time
Where can our listeners follow and support your music? (Website,Spotify, IG, links) We have an EP and an Album out on every streaming platform.
found.ee/velvy-tellmeno
Instagram:
https://www.instagram.com/velvy___
And follow our beloved diy-label and collective Movement shaped like a heart: https://www.instagram.com/movement_shaped_like_a_heart/
https://movementshapedlikeaheart.bandcamp.com
Looking toward the future, what’s your dream for the next chapter of your musical journey?
Right now we are in the process of creating a team around Velvy to develop our project even more. The dream is to move abroad with our music, playing at festivals, releasing music, and experimenting with new interesting ways of developing our live show. We love being a part of our lovely community “Movement Shaped Like a Heart” that makes it possible to be DIY and doing things ourselves with other great music colleagues promoting alternative music. – But we are also very ready to open the door for new collaborations and opportunities. We see a lot of amazing scenes for alternative music internationally and right now we try to connect with new booking/label-persons to broaden our network and hopefully find someone who connects with the music and wants to help.
What do you hope listeners will discover about you along the way? We hope people will experience the music both in headphones and when we play live.
Even though the recordings are very produced we handplay all these sounds live which create another expression that can be more dynamic and diverse.
