Formula Indie Sessions _ Interview with AlexWho
What is your earliest memory connected to music?
The first ever moment I recall that has something to do with music is probably when I was about 9 years old and with my mother we went to the guitar shop so I could get my first ever acoustic guitar. With time I understood that this guitar is really awfully made, but still it has the most value to my eyes.
How did your passion for creating music begin?
It’s been many years that I just love music, singing , listening, playing is definitely a thing that I’m used to do since long time. But I only thought about creating in 2020, i gave myself 5 years to be the best I can at singing, at playing the guitar, and develop my musical knowledge. I just love music no matter the genre, that’s why I’d love to be one day make an album that could mix country, RnB, rock, classical and jazz, and way more. So I started officially in 2025.
What’s the story behind your current music project?
The project I’m making right now is probably my best until now, but maybe one of the worst i’ll make in my life, that’s what I hope to constantly get better. I’m still learning a lot. The emotions behind this project are mainly the fear of getting lost on a road that I could avoid. Still there’s a lot of topics with all the songs that are already in the works, everything could happen.
How would you describe your sound to someone who has never heard your music before?
Go to the kitchen, mix rock with RnB, and you kinda got it, but know that i love rap and hiphop, and classical is a thing too, to add everything in that soup and let’s see how it tastes.
What is one thing you’ve learned that completely changed the way you make music?
Doing what I love is not enough, I have to make thing that people love, so until very recently I started to think about creating songs that could be performed and appreciated.
What tools, instruments, or software are essential in your creative process?
My guitar, my voice and internet. These are my essential tools, the guitar to get some chords progression, my voice for the melodies and the internet for everything it can bring.
Which indie artist or song are you loving right now?
The indie world is awesome, I love Patrick Watson, went to his show recently, but if we talk about small artists i like Paloma – Flatwaves
How have your personal experiences influenced your music and artistic vision?
My whole life is the direction of what I try to create, I just want to express myself, and hopefully find people that could feel the same
What emotions or messages do you hope listeners take from your work?
Sadness but specially hope that it could end anyday, sooner than you could expect, myself I struggled a lot during five years, and out of nowhere with music it just slowly started to fade away, I hope one day mean enough to people that I could erase their sadness, for at least a moment. That’s my dream.
What’s the most important lesson music has taught you so far?
Everything’s hard, and it’s even harder if you don’t try.
What is a dream venue or festival you would love to perform at?
That’s a great thing I never thought about, maybe it could be La Defense Arena in Paris, or Grand Ole Opry
If you could collaborate with any artist, past or present, who would it be and why?
It would be Post Malone, i grew up listening to him and during every musical transition he had, so I just would love to create something with him, I’d love to see the magic happen with my own eyes, and just be able to add my own pinch of salt in there.
Where can our listeners follow and support your music?
I’m AlexWho? in every platform, and foolishdomination on tiktok where i mostly share the progress of what i’m doing.
Looking toward the future, what’s your dream for the next chapter of your musical journey?
I just hope that I could get enough recognition for the effort i’m putting in there. I want slowly to get people that listen to my songs and would be ready to pay for a show ticket just to see me.
What do you hope listeners will discover about you along the way?
That no matter how i feel, what emotions travel my body. I’m always trying to be a good person, cause i wish the world becomes a better place one day.
