Formula Indie Sessions _ Interview with Sam Ostler
What is your earliest memory connected to music?
Some of my earliest memories are of music being constantly around me — whether it was songs playing in the house or hearing something that made me stop and really listen. I remember feeling how powerful music could be long before I understood why.
How did your passion for creating music begin?
It started as a way of expressing things I couldn’t put into words. Writing and creating music became a release, a place where I could be honest without holding back. Over time, that passion turned into something I knew I wanted to dedicate my life to.
What’s the story behind your current music project?
The current project is about reflection and growth. It brings together songs written across different stages of my life, showing how my sound and perspective have evolved. Each track plays a role in telling a bigger story — my journey so far.
How would you describe your sound to someone who has never heard your music before?
I’d describe it as emotional, melodic, and honest. It sits somewhere between indie and alternative, with strong storytelling at its core and a focus on atmosphere and feeling rather than overproduction.
What is one thing you’ve learned that completely changed the way you make music?
Learning to trust simplicity changed everything. I realised that emotion always comes before perfection — if a song feels real, it doesn’t need to be complicated to be powerful.
What tools, instruments, or software are essential in your creative process?
A Piano is always the starting point for me. From there, I’ll build ideas using simple home-recording tools and software, allowing space for experimentation without losing the original emotion of the song.
Which indie artist or song are you loving right now?
I’m really drawn to indie artists who keep things raw and honest — music that feels lived-in and genuine. That kind of authenticity always inspires me when I’m writing.
How have your personal experiences influenced your music and artistic vision?
My music is deeply rooted in personal experience. Relationships, loss, growth, and self-discovery all find their way into my writing. I see songwriting as a way of processing life and making sense of moments that leave a mark.
What emotions or messages do you hope listeners take from your work?
I hope listeners feel understood. If someone can hear a song and feel less alone, or find comfort in knowing someone else has felt the same way, then the music has done its job.
What’s the most important lesson music has taught you so far?
Patience. Music has taught me that growth takes time and that every stage — even the difficult ones — plays a part in shaping who you become.
What is a dream venue or festival you would love to perform at?
Playing at an intimate venue where the crowd is fully present would mean just as much as a big festival. That connection — where everyone is sharing the same moment — is what I chase.
If you could collaborate with any artist, past or present, who would it be and why?
I’d love to collaborate with Elton John, He is just an absolute LEGEND !
Where can our listeners follow and support your music?
You can find my music on Spotify and follow my journey on Instagram for updates, new releases, and behind-the-scenes moments.
